STRATEGY
We make internal and external branding analysis which allows us to define the strategy that will help achieve our goals. The strategy takes into consideration: the environment, the customers, the competitors, the objective public, our strong points and how we want to be seen.
We work with our customers to create a personalised brand strategy for each brand. We create anything unique, designed to differentiate your brand and your firm.
We shape ideas. Our strategy makes your brand boost. We establish monitoring and evaluation plans to track and assess the results.
CONTENT STRATEGY
Firms typically use content marketing to build an audience and to achieve profitable results. Our content plans describe the specific audiences for whom content is created. We describe the audience’s needs to move them closer to their goals. We design inbound content strategies or develop blog content to achieve the brand targets.
We use different techniques for the content strategy process, making sure that the audience has useful and usable content, that the content is attractive, well-structured and easily found.
COMMUNICATIONS STRATEGY
Your objectives are the key to the success of your communications strategy. Your objectives should serve and be aligned with your organisational objectives. We identify the tools and means that are most appropriate to communicate your messages. We combine online and offline actions.
To assess the effectiveness of your strategy, usually by means of a DAFO, the key rules to observe are: to determine what we communicate; who the message is aimed at; where and how the message is delivered.
