DIGITAL
In the modern landscape, the online world is present in the life of millions of people. bassaicomunicación is committed to communicating in the online world to obtain the necessary visibility. The key to making the most of the web is making your business as accessible as possible.
We analyse the reputation of the brands and define the digital strategy that connects them with their clients through the online community, social networks, SEO-SEM positioning, etc.
RESPONSIVE WEB DEVELOPMENT AND DESIGN
bassaicomunicación designs and develops webs that attract new clients and build loyalty of those who already have a brand. We build the adequate online experience, we create useful contents that are easily accessible to achieve. A Responsive Web Design that works on any device is essential so that the public of one brand is satisfied after accessing the online content.
We try to reflect our client’s personality in all the elements that constitute the web. We are up to date with the latest tendencies in web design present in every single section of the web we design.
SEARCH ENGINE OPTIMIZATION (SEO)
In the modern landscape, the online world is present in the life of millions of people. At the most fundamental level, this means a basic, professional looking website with relevant and easy to find information about your business. By tracking keywords and generating research-driven reports, you can get ahead of the competition.
With our search engine optimization (SEO) applications and strategies, we optimize your website’s position. We assess which SEO tools are best suited for your business. We make sure you’re targeting the most effective keywords—the words for which your customers are searching. We make the results visible in Google Maps and other directories. We help our clients to have their products visible.
Our SEO strategies optimize the position of the brands in search engines. The webs we create fulfill Google positioning guidelines. We promote Local SEO; the firm shows the first search results.
SEARCH ENGINE MARKETING (SEM)
The positioning SEM of search engine marketing, consists of positioning a web page in search engines through sponsored links for which it is paid. We design pay-per-click campaigns to improve the brand ROI.
We analyze which words are the best to optimize publicity in Google AdWords. Our ads can be customized to the maximum according to age, gender, geographical area or interests. We analyse all available online platforms and choose the most profitable for each brand and for each objective: search, display, video, shopping… offering a better position when someone is searching for the selected keywords. Our ads can reach thousands or people immediately.
DIGITAL ANALYTICS
Google Analytics is an analytics service offered by Google that tracks and reports website traffic. Google analytics is a powerful tool to know statistics about the visitors to your website in order to expand and grow business on the internet. Google Analytics provides an enormous amount of information including website traffic data that can respond to our business questions. bassaicomunicación uses the data to create periodical reports and analyse the development of your brand in the online world.
SOCIAL MEDIA STRATEGY AND MANAGEMENT – RRSS
Social media and community managers are vital for your brand’s social media efforts. Our community manager is responsible for advocating your brand on social networks. The biggest trend associated with the modern social media management is the ability to strategically create and distribute a brand’s content across a variety of different social networks.
Community managers insert publicity in social networks after having determined the best platforms to reach the objective public of the brand. We generate an emotional link and interact with followers. The feedback provided allows us to know our brand clients.
EMAIL MARKETING
An email marketing strategy is an important part of any marketing strategy. bassaicomunicación considers email the most cost-effective way to promote your products, communicate with your customers and reach your business goals.
We analyse the profile of our customers which includes many characteristics that allow them to understand the audience better. We profit from sending in bulk to reach all contacts and preventing our campaigns from being considered SPAM.
Automated email marketing is an excellent tool to create a direct communication channel between firms and their clients. It is extremely useful to send offers and the latest news. It is also good to remind clients that the brand is still on.
BIG DATA
Information is power so we manage Big Data Tools with which we have access to big data clusters. This access allows us to meet our clients’ needs. We combine the latest BIG Data Tendencies such as object storage, Bulk Data Repository or Data Lakes. We optimize our Big Data marketing strategy, reduce costs and guarantee a high quality of service in BIG Data.
PROGRAMMATIC BUYING
Programmatic RTB is an automated way in transacting media that is bought and sold via technology platforms in Real-time. Programmatic buying is extremely efficient. It leads to targeted campaigns. Programmatic marketing is a way to target what types of audience you wish to show your advertising to. This way you are only paying for highly effective ads, delivered to the right people at the right time.
bassaicomunicación manages efficiently RTB buying platforms. They allow us to implement spaces in Ad Exchanges, webs and media. Thus, by synchronizing all agents that participate in the process, we achieve the best possible targeted purchase in relation to our customers’ objectives and profiles.
WEB AND MOBILE APPS
In the modern landscape, the online world is present in the life of millions of people. The online world provides access to an infinity of products and services. We engage highly qualified professionals in the latest technologies that master IOS and Android mobile apps. We trust the new standards HTML5, JAVASCRIPT and PHP server, Java, Python, Node.js, etc.
bassaicomunicación designs custom-made web and mobile apps to be used as SaaS (Software-as-a-service). SaaS offers a variety of advantages. bassaicomunicación assess the value a brand must offer, value that will convince clients to install and use that app.
MARKETING AUTOMATION AND LEAD CAPTURE
Marketing automation is the technology that manages marketing processes and multifunctional campaigns, across multiple channels. bassaicomunicación combines different marketing automation tools to attract new clients. By means of marketing automation for SME, bassaicomunicación can target customers with automated messages across email, web, social, and text to achieve better results.
Marketing automation creates relevant content and messaging at scale across many channels. Lead capture allows us to enlarge our clients’ data base, quantitatively and qualitatively.
