BRANDING
bassaicomunicación works with the clients to define the brand strategy and its positioning. This creates not only long-term relationships with the audience and but also value messages to enhance its perception.
Through a brand audit we analyse the actual image of the brand. We look for opinions and we determine what the present positioning is. We make an online reputation analysis to, subsequently , build the brand.
We reveal the iconic personality of each Brand and we transmit it faithfully to reflect the values of the firm. We resort to any genuine element of the brand to build an image that makes it stand out from its competitors. We give professional advice to build and define the brand strategy, to connect with its public, to make that public the user of the brand.
bassaicomunicación works with the brands from the very beginning, guiding them, adapting them to the different stages they face. We make a segmentation and a constant target study that allows us to adapt our actions to the business strategy.
BRAND CONSULTANCY
bassaicomunicación analyses all aspects concerning the Brand. Throughout the brand consultancy process, we study your present positioning, your environment and your audience. We define your tangible and intangible assets which will make your brand up.
We pay attention to those details that are influential when designing a brand differentiation strategy, to make it unique. We give professional advice to the brands we work with and we implement the tools that allow to boost your business value. We relate the brand with its objective audience so that the experience with the users is always the appropriate one on every occasion.
BRAND STRATEGY
We define a unique and appropriate Brand strategy for each client. We commit ourselves to a combined branding strategy to allow the brand to take a clear position in the market. A great brand strategy helps you communicate more effectively with your market.
How you build and manage your brand affects how you connect with your customers. Branding creates value. Branding creates reliability in the services or products you offer. That is exactly what we communicate: our clients history to create a unique brand to positively impact in the objective public. We know how to reach and connect with people because we have extensive experience in all available channels (TV, digital, social…). We know how to amplify your messages.
FIRM NAMING
How to choose the best name for your business? You want to choose a name that will last; a name that embodies both your values and your company’s distinguishing characteristics. It is a visual and verbal element that makes a great first impression and opens doors.
Customers associate a business name with the value it provides to them. We develop strategies to select the best brand name by paying great attention to details.
CORPORATE IDENTITY
We establish the firm visual identity elements with which the brand will be launched. These elements communicate your business philosophy. It is an enduring symbol of how the firm views itself, how it wishes to be viewed by others, and how others recognize and remember it.
A business makes itself distinct through the image that it presents to the world. Corporate Identity expresses your business’s brand personality and sets you apart from the competition. Our corporate identity strategies help achieve our customers’ business objectives.
BRAND ARCHITECTURE
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. We define and redefine the hierarchy between the different brands inside the same firm to boost new and different products or services.
Brand Architecture enables consumers to form opinions and preferences for brands. It provides an order to the relationship between the brands. We optimize communication costs in expansion strategies. The election of the Brand architecture model will be defined by the target and by the products and services offer. Once we analyse these features, we will opt for different brand strategies.
